The LOVE Project

Background

The Love Project at the Israel Museum is a unique escape room throughout the museum that allows viewers to reach spaces they would not normally reach.

The theme of love is reflected in various works that have appeared throughout the museum and talked about love.

Process

In collaboration with the marketing director of the Israel Museum, we decided to create the theme of the project around the museum's famous work - the "Statue of Love".

By taking the iconic sculpture and integrating it into a dream world, while adding children and parents around it, I have created a surprising new world that conveys the escape room experience in an original and curious way.

Outcome

The love project was a great success, with more than 400,000 visitors during the period it was presented. The participants in the escape room, noted that the experience was fascinating and instructive.

The project brands the museum as an organization that is constantly thinking about how to move forward and create curiosity.