Neviot

Background

Neviot is the leading manufacturer of Pure Natural Mineral Water in Israel.

During my work in Studio "Graphic Design", as head of design of Neviot, we completely reformed the company brand. The rebranding was under Mano Rappaport's supervision.

Neviot old brand suffers from being outdated and lacking in appeal.

Process

We had several designers working on the project. The idea of the Neviot Logo was created by Eitan Alon, who saw the sun reflected on a circle of water. The logo represents the world of water, in a clean and original way.

Outcome

The launch of the new brand, has created great enthusiasm among the target audience and especially among the young audience. The company appearance became: clean, refined, rich, and deep.

The new design of Neviot has created an innovative and original image, and has created fertile ground for the successful continuation of other brands that have developed over time: we have created another brand related to the world of sports, and children.